5 Tips to Help You Prepare for a Successful Season

The 2010 season is almost upon us, and operators are eager to greet this year’s visitors and help them make great memories on their Nova Scotia vacation. But are you ready? Here are some questions to help you get ready:

• When was the last time you reviewed your website? Is it up to date? Are rates correct? Are new photos online? Potential visitors love to read quotes from other visitors and see other people having fun at your property. Don’t forget to include your information on partner websites. Check to make sure those links are working.
• Have you updated, printed and distributed your rack cards or brochures for the season? If you have any questions about how to be part of the VIC distribution program.
• Have you developed partnerships and packages with your neighbouring operators to help keep visitors in your area longer by offering a fuller experience?
• Have you contacted previous visitors that are in your database to invite them back? They are a great source of repeat revenue and inexpensive to contact. And they love to be remembered, especially with a special incentive to return.
• Have you repaired, repainted and/or fixed the small things you put off over the winter? Ask someone you know to help you look at your property with a fresh set of eyes. A bit of paint can go a long way to making your guests feel welcome. “Love is in the details” as Oprah says.

It may seem like there are never enough hours in the day and you are pulled in too many directions as the season approaches, but paying attention to the basics is critical for a successful year.

Biscuit Eater