Novascotia.com re-launches with a new look

“Nova Scotia has done such a masterful job with its new site,” writes Jim Brody, International Director of Sales for Trip Advisor on his personal blog Sense of Place.

For visitors who already know about Nova Scotia, the refreshed novascotia.com website helps them find information quickly and simply. For those that don’t know about our province, the site provides compelling reasons for them to want to learn more with great new videos highlighting Nova Scotia’s

Routes to Roots page at novascotia.com

six core experiences. The new Routes to your Roots genealogy tool helps visitors connect with the province by tracing their ancestry.

Beautifully designed and easy to use, the site incorporates social media such as Facebook, Twitter and Flickr so we can connect and interact with users increasing the chance they will choose Nova Scotia as their vacation destination. Other improvements include more compelling content, a better search engine and new travel tools like a distance calculator, reservation option and flight information.

We are already seeing a spike in website traffic, up 100,000 visits over this time last year. If you haven't had a chance to log on to see it yet, grab a cup of coffee and enjoy the show.