Research Resources
Nova Scotia Department of Tourism, Culture and Heritage Key Nova Scotia Tourism Research is available online at www.gov.ns.ca/tch/pubs/insights
Research
Division
Three main research documents:
- Tourism Insights Overview of the current level of tourism activity in the province. It is a collection of key travel indicators for Nova Scotia including occupancy rates. All indicators included in the report are presented on a month-by-month basis and are compared to the same time period of the previous year.
- Visitor Exit Survey Key trip and visitor profile information.
- Visitor Traffic Flow Report compiled from data collected at all provincial entry and exit points. The Department’s website (www.gov.ns.ca/tch) provides information about the Department including overviews of plans, funding programs, “How To” Development Guides, Product Market Match research, news releases and projects.
Canadian Tourism Commission
Market statistics, industry macro and micro statistics
and market research.
Canadian Travel Activities and
Motivation Study (TAMS)
Follow research link at www.tourismpartners.com
Comprehensive assessment of travel behavior and
motivators database to develop marketing strategies
and travel products to attract international visitors.
Statistics Canada
Population data and statistics for the Travel Survey of
Residents of Canada (major source of data used to
measure the size and status of Canada's tourism
industry — volume, characteristics and economic
impact of domestic travel) and the International
Travel Survey (full range of statistics on the volume of
international travellers and detailed characteristics of
their trips such as expenditures, activities, places
visited and length of stay).
Tourism Industry Association of
Nova Scotia (TIANS)
TIANS Tourism Research Centre provides linkages to
other research resources including sustainable tourism
and international resources. The TIANS Tourism
Human Research Council provides studies and reports.
The Travel & Tourism Research Association (TTRA) – Canada Chapter is dedicated to organizations and individuals interested in advancing the quality and effectiveness of tourism research. TTRA Canada fosters the value and use of research in the marketing, planning and development of tourism.