What is the Tourism Destination Area Self-Guided Workbook? And why should you use it?
Around the world tourism destinations are constantly working to distinguish themselves in the marketplace. The emphasis of Tourism Destination Areas is to enable your destination to operate at the highest level it can achieve. This Workbook focuses on providing a clear appraisal of your current tourism situation and as part of a process provides the forum to generate discussion for tourism potential in your destination.
The Workbook is organized in 10 sections to accompany the 10 critical elements identified for a Tourism Destination Area. The Workbook is designed to ask thought provoking questions which will allow your destination to realistically assess its current situation. In some cases, the answer may not be a simple ‘yes’/‘no’ or the required information may not be readily available. The questions are guides to expand your thinking by being creative and consider everything your destination has to offer. Do not get discouraged if you can not answer all the questions. Be realistic, gauge where your destination stands. A Glossary of Terms is included to clarify key words.
We recognize that these are challenging questions which we hope will generate much discussion and mobilize your community to take future action. Consider the answers or in some cases blanks, to be measurements in which you can compare future tourism activity. Take this opportunity to capture on paper your current and potential tourism opportunities to visitors.
While this process requires a commitment of time and energy, your community’s investment will be rewarded through the insights and directions gained. Upon completion of the Workbook, you should have a clear picture of your destination’s current situation, and the directions and planning that might be pursued to further improve tourism success and advance your community as a Tourism Destination Area.
