D:      Engage in Market Development and Marketing

Having great offers and quality service are prerequisites to market readiness, of course, but taking the offers to market also requires having the tools in place to do so – so we need to add the ‘marketing readiness’ component as well.

Few tourism businesses can afford to do their own marketing to all target audiences on their own.  Most rely on partners in tourism to play a major role on their behalf.  However, there are affordable marketing activities suitable for small and medium sized tourism businesses.