Difference between keywords and queries in the Top 100 Search Terms
Top 100 keywords and number of occurrences of each keyword
Keywords are defined as individual terms in a search query.
For example: if a user searches on "relocation policy," two entries appear in the keywords column: one for "relocation" and one for "policy."
Top 100 queries and number of occurrences of each keyword
A query is defined as including all terms that the user enters in the search box.
For example: for the search on "relocation policy," the phrase "relocation policy" appears in the queries column.