The lure of getting a "bargain basement" price, or the idea of getting the "deal of the century" is often a temptation that consumers simply cannot resist. Avoiding these types of deals, however, is probably much healthier for your bottom line and peace of mind.

It is a fact of life that there are unscrupulous individuals willing to take advantage of the unsuspecting consumer. You can protect yourself. By following a few simple steps, you can ensure that you are not an easy target for con artists.

The most effective weapon in the fight against fraud is consumer awareness. There are warning signs to look for. If you see any of them, put your money back in your pocket and walk away.

Watch for pressure tactics. This is especially true if you're approached at the door, and told that if you don't act now, these prices will disappear. Well, if you fall for this sales tactic, your money will probably disappear too. Ask the salesperson to leave a card, and call back in a few days. This will give you time to ask yourself if you really need the product or service being offered. It will also give you an opportunity to compare prices, and to check references. You may find that the prices are not competitive at all. Or, that the quality of work is as low as the price. It is vital to take the time to ask questions, compare prices, and check references!

Anytime you are asked to give money up front, approach with caution. If a company you are unfamiliar with asks for your credit card or bank account number, and you have not received a product or service, don't do it!

Watch out for promises of "big prizes". If you are told you have won a fabulous prize, or a large sum of money, but you must pay to claim the prize, or must purchase goods in order to collect your prize – ignore it. This is known as the "cheap gift pitch". Past experience has shown that cash prizes never materialize, or the value of the gift received is much less than the money paid to claim it.

Pay particular attention if you are contacted, and must respond through a 1-900 telephone number. These are often designed to keep you on the line, or keep you calling back for more information. You are paying for the call by the minute, so their profits increase the longer you're on the line.

Before signing anything or agreeing to purchase a product, take the time to read the fine print. Don't be afraid to ask questions. If you are thinking of making a purchase, find out as much as you can about the product or service, and its appropriate price range.

You don't have to be a target for the latest scam making the rounds. Use a little caution and a lot of common sense, and you'll be on the way to being one satisfied customer.