2008 Doers' and Dreamers' Guide Now Available
Nova Scotia's 2008 Doers' and Dreamers' Guide is on its way to potential visitors around the world.
The 384-page guide, contains listings on about 3,000 accommodations and campgrounds, restaurants, museums and attractions, outdoor operations and adventures, signature festivals and events, and tour operators. This year's cover features beautiful Peggy's Cove.
"The 2008 travel guide features countless ways for people to experience Nova Scotia," said Bill Dooks, Minister of Tourism, Culture and Heritage. "It will help us to promote the province as a unique, year-round vacation destination that has something for everyone."
The guide features Nova Scotia's new tourism logo and refreshed tourism brand launched in November 2007. The brand highlights old world charm, new world pulse, seacoast culture and genuine, hospitable people.
This year, 350,000 English and 55,000 French guides will be distributed in response to inquiries generated through advertising campaigns, calls to the Nova Scotia Information and Reservation Service, and e-mail and website inquiries. French copies will be available in early April.
Guides are also distributed to travel agencies, tour operators, trade shows, travel media and Visitor Information Centres.
Visitors will have an easier time planning their vacations and finding unique experiences thanks to new tourism regions designated in the 2008 Doers and Dreamers Guide and other marketing materials. Nova Scotia's six regional tourism industry associations provided input into the new regions and how they are presented in the guide.
"The new and enhanced Doers' and Dreamers' Guide features the best of what each region has to offer and now uses the regional names that Nova Scotian's use," said Madonna Spinazola, general manager of Destination South West Nova Scotia. "These redesigned elements will help connect our visitors with what there is to see and do and make it easier to get information on the places they want to visit."
Copies of the guide are available by calling 1-800-565-0000, online at www.novascotia.com and at provincial visitor information centres in Amherst, Halifax Stanfield International Airport and the Halifax Waterfront.