Corporate Services

Communications and Social Marketing

Research shows that the most effective health promotion programs use communications and social marketing to raise awareness of health risks, promote the benefits of healthy living, and encourage attitude and behaviour change.

Our team uses media and other communications tools as a key part of our comprehensive health promotion campaigns that include enacting healthy public policy, supporting community action, and building healthy physical environments.

Fast food companies spend billions of dollars each year to persuade people to consume their products. Therefore, we must market health effectively, just as corporations market their products and images. At Health Promotion & Protection, it’s our goal to educate and inform Nova Scotians about our current health status, risks to our health, and how we can lead healthier lifestyles.