Addiction Prevention

Nova Scotia Alcohol Strategy

On August 29, 2007 the Department of Health Promotion and Protection launched a Nova Scotia Alcohol Strategy to lead a major cultural shift so that Nova Scotians who choose to drink do so without harm to themselves, their families, or their communities, reflecting a culture of moderation.

The strategy incorporates the vision of broad cultural change, where Nova Scotia is a society in which individuals, families, and neighbourhoods support responsibility and risk reduction in the use of alcohol. It is a community of communities in which alcohol-related harm has been eradicated through effective prevention and targeted interventions. The goal of the Nova Scotia Alcohol Strategy is to prevent and reduce alcohol-related acute and chronic health, social, and economic harm and costs among individuals, families, and communities in Nova Scotia. Opportunities and recommendations for achieving the provincial Alcohol Strategy’s vision and goals have been delineated in five inter-related key directions:

1. Community Capacity and Partnership Building
2. Communication and Social Marketing
3. Strengthening Prevention, Early Intervention, and Treatment
4. Healthy Public Policy
5. Research and Evaluation

Nova Scotia Alcohol Strategy
HPP’s Response to the Nova Scotia Alcohol Strategy