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The Boat Builders’ Marketing Assistance Program (BBMAP) is a cost shared funding program that will assist export ready boat builders in identifying new markets and undertake new marketing activities. The goal is to increase export sales in target markets beyond Atlantic Canada. This includes markets for recreational, fishing and commercial vessels.
Nova Scotia boat building companies that are export ready and have export marketing experience are eligible to apply.
Projects that relate to the development and/or establishment of new market opportunities outside of the Atlantic Provinces may be eligible for funding. Boat builders can apply for cost shared support in the following program categories:
Market Research
Travel by boat builders to investigate new market opportunities. Individual or groups of boat building companies can apply.
Marketing Activities
An important aspect of building a stronger market presence for Nova Scotian built boats is to exhibit them at major boat shows and exhibits. This allows potential customers to familiarize themselves with the quality and variety of custom and semi-custom boats offered by Nova Scotian builders. Cost shared support is available for certain costs related to attending major boat shows and exhibiting boats.
Marketing Materials
The BBMAP will assist boat builders develop marketing materials promoting their company and its products in a professional manner that reflects the quality of boats produced in Nova Scotia. Cost shared support will be available for printed materials, exhibit displays, videos, etc.
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