Visitor Profile Reports
2010 Visitor Exit Survey
The Visitor Exit Survey profiles non-resident visitors to the province, highlighting demographic and trip characteristics including party size, length of stay, trip purpose and leisure activities.
European Segmentation Study: Atlantic Summary
In 2007, the Department (as part of the Atlantic Canada Tourism Partnership) partnered on a mix of qualitative and quantitative research to gain insights into our key European markets. More in-depth results can be found on the ACTP website.
Tourism Activity and Motivation Surveys
Various reports from the national 2006 Travel Activities and Motivation Study (TAMS) can be found on the Government of Ontario website. TAMS was funded by Tourism, Culture & Heritage along with many other provincial and national tourism organizations.
Exit Survey 2004 Report
Detailed visitor and trip profile information about non-resident travellers to the province, such as party size, length of stay, trip purpose and visitor expenditures. Visitor traffic flow throughout the province is also discussed.
Executive Summary Top Line Summary
Appendix (includes raw data tables)
Visitor Exit Survey Questionnaire
Atlantic Canada Tourism Partnership (ACTP) Reports
US Consumer Research
Summary (English)
Summary (French)
US Custom Segmentation Research
Summary (English)
Summary (French)
New England Segmentation Research
Summary (English)
Summary (French)
US Travel Trade Research
Summary (English)
Summary (French)
Atlantic Canada Showcase Research
Summary (English)
Summary (French)
UK Consumer Research
Summary (English)
Summary (French)
UK Travel Trade Research
Summary (English)
Summary (French)
Accommodation Research
Accommodation Bulletins
A series of bulletins illustrating demand and supply trends in the accommodation industry
2007 Online Visitor Satisfaction Accommodation Operators: Pilot Results This research provides operators with pilot results this project which collection information on guest satisfaction and a benchmark against which to compare their performance.
Economic Impact Reports
Economic Impact of Golf in Canada
This national study details the economic impact of golf in Canada
2009 Tall Ships Economic Impact Full Report
2007 Tall Ships Economic Impact Full Report
Executive Summary
