November 2011 TIANS conference

The interim board of the Nova Scotia Tourism Agency is privileged to play a role in facilitating a long-term tourism strategy that will put us in the best possible position to address the challenges we face as an industry. The increased global competition and turbulent economic climate we are experiencing are not unique to our province - but we are unique in the great strengths we have to build on in addressing those issues.

The November TIANS conference was a wonderful opportunity to have an initial conversation with you, our industry members, about the steps we have been taking towards developing a long-term strategy for tourism, and to hear your thoughts on where the future of tourism in Nova Scotia lies.

Minister of Economic and Rural Development and Tourism, Percy Paris addresses the industry about the future of tourism in Nova Scotia.

Tom Ruth, Chair of the interim board of the Nova Scotia Tourism Agency on building the industry together.

Scott MacAulay, Vice-chair of the interim board of the Nova Scotia Tourism Agency on the 2012 tourism plan.

Tourism Division presentations:

Stephen Coyle, Manager of Research presents the situational analysis.

Bob Book, Director of Development and Acting Director of Research and Visitor Information Services presents the 2012 plan for visitor experiences and servicing.

Kristi Wenaus, Director of Sales & Partnerships and Acting Director of Marketing presents 2012 sales and marketing plans.

Tom Ruth, interim Chair of the NSTA presents results from the strategy session at TIANS.

Please stay tuned. People, Planet, Profit - the Product Development presentation from TIANS, featuring Rauni Kew, Public Relations and Green Programs Manager at Inn by the Sea in Maine, will be available shortly.