Tourism Target Markets
Nova Scotia's marketing efforts are directed primarily at Canada, the United States, and the United Kingdom. While the volume of visitors is far higher from the Canadian market, the revenue per visitor from long-haul markets is higher as they tend to stay longer and spend more on shopping and experiences, and in hotels and restaurants.
Our activity in each target market varies depending on awareness levels, proximity and transportation access, media costs and budgets, and the availability of partnerships to leverage.
