Government of Nova Scotia gov.ns.ca
gov.ns.ca Government of Nova Scotia Nova Scotia, Canada
Economic and Rural Development and Tourism

Marketing your Business

Travel Packages and Travel Deals

Entering Travel Packages and Travel Deals on NovaScotia.com is a FREE marketing opportunity that allows tourism operators to enter their travel packages and deals through an online manager in order for them to be displayed on NovaScotia.com.

Travel packages and/or travel deals appear throughout NovaScotia.com including on the Travel Packages and Travel Deals pages, the operator(s) business listing(s), and if applicable, within targeted core experience pages (i.e. a package offering a whale watching tour may be tagged "Beaches & Seacoast" and "Outdoor Adventure" and will appear within packages in both of these core experience sections). Packages are also promoted within our monthly e-newsletters, "Best of" and "Special Offers".

To enter your travel packages and travel deals on NovaScotia.com you must first register as a user. This marketing opportunity is available to tourism operators and licensed accommodations operating in Nova Scotia only. When approved as a user, you will receive a confirmation email and you can begin entering your travel packages/travel deals at your convenience.

Register - Travel Packages & Travel Deals Online Manager

Enter - Travel Packages & Travel Deals

For step-by-step instructions and for information on travel packages and deals, download our How to enter Travel Packages & Travel Deals Information Guide.

Contact

Michelle Sears
Marketing Co-ordinator
(902) 424-0939
searsmt@gov.ns.ca

Travel Package Criteria

To qualify as a Travel Package on NovaScotia.com your package must illustrate the following and at a minimum, it must include two of the following:

  • Transportation
  • Accommodations
  • Meals
  • Tickets to events or attractions
  • Guided tours
  • Activity or experience such as music instruction, culinary or wine tasting, storytelling, painting, writing, photography, spa services, golf... the list is endless!

In addition, please note:

  • The package description must explicitly state what is included in the package (i.e. # of days/nights, # of meals, # of tickets/admissions, etc.) and what is not included (such as taxes and gratuities);
  • The package price must be stated per person, per couple or per family of # and, for accommodation providers, identify whether it is based on single, double or family occupancy;
  • The cancellation and refund policy must be included;
  • Preference is for packages to include pictures in keeping with the package theme rather than business logos;
  • There must be one point of purchase for the guest to book all components of the package (the point of purchase business/organization must book the other components on behalf of the guest);
  • If the package requires a minimum number of guests, this should be noted in the description (i.e. for the package to run a minimum of 10 guests are required). In this situation, the date at which the package will be cancelled if sufficient quantity is not sold must be noted;
  • The dates during which this package is available must be stated;
  • You are encouraged to include a creative, attention-getting title and up to 4,000 characters of descriptive copy for your package;

Travel Deal Criteria

Travel Deals are incentives that could include accommodations, meals, events or activities promoting a single product. This is an opportunity for your business to develop sales in the off-season, during slow periods, or to sell off excess capacity through price incentives. Examples of travel deals may include:

  • Buy one, get one free
  • % discount off the normal price
  • Free items, giveaways or value-added items such as a free bottle of wine, appetizer, etc.