Advertising on novascotia.com
Vacation planners use the web as their top source for travel information. In 2009 novascotia.com received over 1.5 million visitors who spent an average of five minutes viewing eight pages per visit. Don’t miss your opportunity to leverage online marketing opportunities on novascotia.com.
For more information, including criteria please contact:
Michelle Sears 424-0939
searsmt@gov.ns.ca
Download - novascotia.com Free Online Programs
Free Opportunities
As a Nova Scotia tourism operator, you can feature your accommodations, attractions, festivals and events, artisan studio, outdoor activities, or touring listings on novascotia.com at no cost.
A basic listing is provided when you register for a Travel Guide. However you can maximize your listing taking advantage of these free novascotia.com marketing tools.
NEW! FREE! Travel Packages & Travel Deals – Feature your Travel Packages & Travel Deals in the travel package/travel deal section on novascotia.com. Your package/deals will be linked to your operator listing and if your package/deal is related to a tourism core experience it will also be promoted in core experience pages on novascotia.com. Learn more
Festivals and Events
The Nova Scotia Festivals and Events Online Manager allows you to easily submit and manage your own festival and event listings.
Extended Descriptions –In addition to the basic description found in the travel guide, you now have the opportunity to add an extended description paragraph. Use this space to highlight your tourism experience/business and let visitors know what makes your business special.
Video – Give visitors a sneak peak at your tourism experience with use of video. Simply send us a link to your YouTube video and we’ll embed it in your operator listing.
Photo Gallery – Submit up to seven photos for each of your operator listings. Each photo may be accompanied with a short caption (nine words maximum).
Area Overview – Keep visitors in your area longer by suggesting three complimentary “must see & do’s” that are nearby. We’ll add this information to your operator listing’s Details tab in your listing.
PDF Brochure – Submit a PDF brochure for download within your operator listing.
Social Media Programs
Nova Scotia Tourism is continuing to build our social media program to increase Nova Scotia’s share in the global online travel conversation. This includes continuing to build our presence on popular social networking sites, such as Facebook, YouTube, Twitter, Trip Advisor and Flickr and promoting our core and niche experiences through blogs hosted on novascotia.com. We are also packaging stories with print, audio and video content for distribution through traditional and social media channels.
Flickr - http://www.flickr.com/groups/novascotiatourism/
Facebook - http://www.facebook.com/NovaScotiaTourism
YouTube – http://www.youtube.com/user/NovaScotiaTourism
Twitter - http://twitter.com/CynatNovaScotia
Blogs - http://novascotiablogs.com/
We encourage tourism operators to check out our social networking sites and blogs, contribute content and get involved in the online conversation.
User Generated Content - There is opportunity for operators to submit user-generated content and to write guest blogs. Are you already blogging or would like to start? If you are interested in contributing to a novascotia.com blog, contact us!
Contests – Donate a prize for a social media contest. We’ll feature your sponsorship in the contest announcement and provide a direct link to your listing.
Social Media Training Sessions – We will be continuing to provide a social media training session in each travel region. Watch Facts Flash for more details.
Paid Opportunities
Banner/Text advertising – Promote your tourism product on a specific novascotia.com page with a banner or text ad. Visitors click on your ad and your website opens up in a new browser.
Download - novascotia.com Online Advertising Program
Online Advertising Program Banner Ads - $100/month
Text Ads - $50/month
