Marketing your Business

2011 Fall Newspaper Insert Program

This Fall Nova Scotia is offering opportunities to deliver your customized packages to our key markets in Ontario and Atlantic Canada.

The Newspaper Advertising Program is a unique marketing vehicle with a focus on packaged product. For the Fall insert, we will continue to lure customers to the actual product that they can experience… and BUY! Participation in the program is open to any operator in good standing whose package includes a rich value add experience for the customer.

Package Criteria

Must include at least one overnight accommodation (fixed roof or campground) plus at least one other experiential component – educational experience, culinary experience (more than a standard meal), day adventure, golf fees, scenic tour, attraction entrance, etc. The more attractive you can make your offer/experience/package to potential customers, the better!

National/Regional Fall Insert Circulation

Distribution of newsprint insert: Circulation 1,020,000 through Ottawa Citizen, Toronto Star, and regionally through the Chronicle Herald, Cape Breton Post, Saint John Telegraph Journal, Moncton Times Transcript, Fredericton Gleaner, Charlottetown Guardian, Maritime circulation of the Globe and Mail and Saltscapes Magazine.

Drop dates

Ontario: Saturday, August 13

Atlantic Edition of the Globe and Mail: Thursday, August 25

Maritime dailies: Saturday, August 27

Booking Information

Package materials deadline: June 3, 2011
National/Regional Fall Insert: $200.00 per package (plus HST)

Additional copies of all inserts will be available at Provincial Visitor Information Centres. Your packages will also be available on www.novascotia.com.

We welcome your participation in the 2011 Fall Newspaper Campaign.

Information Package and Forms

2011 Fall Newspaper Insert Offer May 2011.pdf