Focused on strengthening destination development and the visitor experience, the Nova Scotia Tourism Agency invests in projects that strategically advance the growth of high-quality, competitive destinations, products and experiences that are provincially significant, motivate travel and align with visitor needs. To support goals of the long-term tourism strategy, Tourism Development Investment funding for destination development is focused on two programs:
Focused on strengthening the tourism industry, Regional Planning and Development, Economic and Rural Development and Tourism provides cost-sharing assistance to enhance the quality of tourism services, businesses and products through market-readiness initiatives, such as study tours, and best-practice missions, seminars, workshops, conferences, mentoring and mystery shop assessments.
The Tourism Marketing Partnership Programs provide cooperative marketing support to tourism products, experiences and events throughout Nova Scotia. There are two programs:
This program provides opportunities to partner in the marketing of packaged products in Nova Scotia’s key markets. The program is available to tour operators based on submitted proposals only. Funding levels vary. Proposals are accepted through the year.
Phone: (902) 424-5000