Tourism Development Investment Funding
The Tourism Development section of the Tourism Division provides development and planning support, including financial assistance and guidance to communities; assistance in developing the market-readiness of Nova Scotia’s most competitive tourism products, destinations, and attractions; development and distribution of “How To” tourism development publications designed to assist entrepreneurs and tourism operators; and tourism policies, including developing and supporting government policy that assist in the growth and competitiveness of Nova Scotia’s tourism sector.
The annual priorities for development support and assistance are set as part of the Department’s Annual Tourism Plan. The plan highlights the changes facing Nova Scotia’s tourism industry and the importance of developing competitive and sustainable tourism experiences. Experiences that appeal to a new type of visitor.
Program Description & Guidelines
2012 Tourism Marketing Programs
The Tourism Marketing Partnership Programs provide cooperative marketing assistance for promotional initiatives that clearly support the implementation of the Nova Scotia strategic tourism priorities identified in the Tourism Plan. There are two programs:
· Festival & Events Marketing;
· Tourism Experiences Marketing.
The overall objective is to work with industry to strengthen Nova Scotia’s tourism brand and increase out-of-province tourism visitation and revenues for Nova Scotia.
Tour Operator Partnership Program
This program provides opportunities to partner in the marketing of packaged products in Nova Scotia’s key markets. The program is available to tour operators based on submitted proposals only. Funding levels vary. Proposals are accepted through the year.
Contact:
Tourism Division
E-mail: tns@gov.ns.ca
Phone: (902) 424-5000
