Tourism Business Guides
The Department of Economic and Rural Development and Tourism has developed a series of tourism development manuals to assist Nova Scotians in the establishment of tourism businesses and in planning for the delivery of tourism services in the province. These guides are now available in downloadable PDF file format.
This practical resource provides you with information to craft new experiences for our visitors. Inside is an overview of Nova Scotia's brand and core experiences, as well as travel motivators and visitor interests. You'll also find tools and worksheets to assess experiences and the opportunities in your region. Tap into ideas on how to develop new experiences, tips on promoting them and information on provincial marketing activities.
Throughout the toolkit you'll find a series of eight worksheets to help you assess, develop and evaluate experiences. They're available as functional Word and Rich Text Format (RTF) documents for you to use, expanding with your information and ideas.
Download the worksheets now:
|Ideal Guest Profile||Download||Download|
|Experience Element Costs||Download|
|Inquiry Sales Tracking Sheet||Download||Download|
|Return On Marketing Investment||Download||Download|