I hope by now you will have heard the good news – the Nova Scotia Tourism Agency has now officially been established. The announcement was made on September 6 by Minister Percy Paris.
I've now been on board as CEO for a few months, and had a chance to get out and meet with many of you. As you know, industry and government are working in collaboration on this new venture to continue to build a more prosperous future for Nova Scotia tourism, and our partnership will be one of our greatest assets.
With input from you, we are making great progress towards the development of the long-term strategy. Through the NSTA, we will be more flexible and able to respond to profitable opportunities as they arise to create economic benefit for all Nova Scotians. With this strategic approach, we will become more competitive with traditional, new and emerging destinations, and build a reputation as a leader in the tourism industry.
This is a new beginning for tourism in Nova Scotia, and I look forward to working with you to lead the industry to greater profitability, innovation and competitiveness on the world stage.
The province has announced the formal creation of the Nova Scotia Tourism Agency, a collaboration between industry and government that will build a more innovative and globally competitive approach to tourism.
Minister of Economic and Rural Development, Percy Paris made the announcement in Windsor on Sept. 6.
The interim board of the agency, which has been in place since last September, has now completed its mandate to set a permanent charter, recruit a CEO, and develop a new long-term strategy.
The permanent charter of the NSTA establishes the special operating agency, and outlines the functions and staffing requirements of the new agency. Some functions of the former Tourism division, including marketing, sales, partnerships, and development, will go to the new agency, while functions such as quality assurance and visitor information centres, will remain with the department. The NSTA will manage and operate within the budget of the former Tourism Division.
The province has held a number of sessions across the province in the past few months, seeking broad input from industry and the public into the long-term strategy. The strategy is expected to be presented at the Tourism Industry Association of Nova Scotia’s annual conference in November.
The strategy will be based on the five priorities outlined in the strategic framework:
The province will establish the Nova Scotia Tourism Agency in Windsor, fulfilling Government’s commitment to move good jobs outside metro and support families and businesses in rural communities.
Thirty-four head office positions will be located in Windsor by the end of September, 2013. The remaining 125 positions will remain with the department of Economic and Rural Development and Tourism.
The inaugural board is now in place.Partnership
This guide provides a snapshot of the variety of partnership and program opportunities available to help grow your tourism business. It will provide you with the tools you need to promote your products and services more effectively, allow you greater access to new markets, and broaden your reach in existing markets.
InnovatioNS Days 2013 will take place on April 23 and 24 at the Holiday Inn Hotel and Conference Centre in Truro. Don’t miss this free, day and a half event, featuring leading experts in the fields of branding, advertising and digital marketing. Special guests include CBC host, Terry O’Reilly and internet strategist, Jesse Hirsch. More details.
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