Contents | Previous | Next  Strategic Directions Exports Actively encourage Nova Scotian exports Expanding Nova Scotia’s economy, and bringing more money into the province, demands that we sell more goods and services outside the province. We need to add value to our products and natural resources wherever we can. We need to help potential and current exporters to identify more opportunities for export. And we need to aggressively support continuing efforts to reduce trade barriers. Issue Actions/Next Steps Export promotion Launch Nova Scotia trade plan, which includes bold targets for trade expansion Trade missions Work with small and medium-sized companies to identify sales opportunities in key markets Broadened trade focus  Work with partners to expand export activity across Nova Scotia Market intelligence Identify opportunities for trade diversification and opportunities in new markets Key sectors Focus on expanding the export base of key sectors identified in the growth strategy Export readiness Work with partners to prepare more businesses and first-time exporters to successfully engage in international trade Brand Nova Scotia Mount an initiative to highlight Nova Scotian product availability and desirability (based on quality, price, and delivery); explore the potential for a Nova Scotia brand, based on generic product features such as quality, to assist in marketing our products at home ` and abroad Measuring Progress—Provincial economic development organizations will track the export of Nova Scotian goods and services and report regularly on progress. They will also track the number of firms that export. Contents:   Contents Premier’s Message Minister’s Message Introduction What We Heard What We Learned Where We Want to Go How We Will Get There  Strategic Directions    - Business Climate    - Infrastructure    - Innovation    - Labour Force    - Investment    - Exports    - Regional Capacity  Vital Economic Sectors    - Foundation Industries    - Growth Opportunities Making It Happen  Nova Scotia Business Inc.  Nova Scotia Economic Development Agency Measuring Progress Home Highlights | Strategy | News Release | Background | Feedback Form  Comments to comm@gov.ns.ca | Privacy Statement Copyright © 2006, Government of Nova Scotia, All Rights Reserved.