Tourism Programs:
Tourism Marketing Opportunities Program
(previously known as the Destination Opportunities Program)
Description:
The Tourism Marketing Opportunities Program provides funding to promotional initiatives that clearly demonstrate their ability to influence the implementation of the provincial strategic tourism priorities. This program consists of two separate components - Tourism Marketing Assistance and Festival & Events Assistance.
Guidelines for 2008/09 are available here.
Marketing Partnership Opportunities
Description:
Industry can buy into numerous advertising offers and trade show opportunities in Nova Scotia’s key markets of Atlantic Canada, Ontario, Quebec, Northeastern US and Europe. There are also opportunities to participate in advertising initiatives directed at niche markets such as meetings and conventions, golf, group touring, outdoor and nature. These opportunities are listed in detail in the Partnership Opportunities Book, which is published each fall and sent to all operators. Last minute opportunities are featured in Facts Flash, an e-mail publication for industry subscribers.
Tour Operator Partnership Program
Description:
This program provides opportunities to partner in the marketing of packaged products in Nova Scotia’s key markets. The program is available to tour operators based on submitted proposals.
For more information, visit www.nstpc.com
Tourism Development Investment
Description:
There are two programs delivered under this investment program:
1 Tourism Product Development and Enhancement – the overall objective of this investment program is to support the development and enhancement of tourism attractions, sites and experiences that build on Nova Scotia’s heritage/culture, outdoor/nature and premiere seacoast products.
2 Tourism Market-Readiness – the overall objective of this investment program is to enhance the quality of tourism services, businesses and products by implementing market-readiness initiatives. Market-readiness is the creation and delivery of safe, memorable, value-added, quality experiences that meet and exceed the expectations of visitors. There is a need to ensure that tourism products and services are ready to meet and exceed the expectations of visitors by providing quality products and experiences.
For more information, visit www.nstpc.com
Some other funding programs offered by the Department of Tourism, Culture and Heritage: