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Tourism Division Mandate
Tourism Division functions include planning
and development, marketing and operations. Staff conduct, analyze
and disseminate research and statistics. In addition we provide
tourism development and planning support, including financial
assistance and guidance to communities; planning and secretarial
support to the Peggy's Cove Commission; assistance in developing
the market readiness of Nova Scotia's most competitive tourism
products, destinations and attractions; development and distribution
of "How To" tourism development publications designed to assist
entrepreneurs and tourism operators; and tourism policy, including
developing and supporting government policy that assists in
the growth and competitiveness of Nova Scotia's tourism sector.
On the marketing side, the goal is to market Nova Scotia as
a tourism destination for the purpose of generating export revenues.
Overall, tourism marketing plans are developed and executed
under the auspices of the Tourism Partnership Council. Marketing
staff conduct: planning and research; advertising with most
work handled by Nova Scotia-based Corporate Communications Limited;
Internet marketing; literature production and distribution including
the "flagship" 400 page Doer's and Dreamer's Guide (including
English and French versions), highway maps, festival and event
publications, French and German language pieces among others;
and editorial programs which involves hosting travel writers
and broadcasters and generating our own editorial material for
publication. The division also devotes attention to regional
programming through specific advertising and literature programs
as well as marketing themes and point-of-sale displays. Sales
is also a critical function Activities include direct sales
calls, hosting travel trade representatives on familiarization
tours, as well as representing the province at trade shows,
and promotional events.
In addition, staff inspect and license all fixed-roof and campground
properties and oversee operation of three provincial Signature
Resorts. Staff also operate the provincial Visitor Information
Centre network , with centres located throughout the province
as well as a tourism literature distribution centre. The division
also implements service excellence training and programs such
as the Fair and Friendly Exchange. And we provide toll free
information and reservation service to people interested in
Nova Scotia as a vacation destination through the Check-In service.
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