One vision, one perception, one brand — that's the goal of the Nova Scotia Come to life Initiative.

With a lifestyle we value and visitors envy, Nova Scotia offers everything from urban buzz to rural bliss, from rugged seacoasts to rolling farmland. And the business community is equally diverse, from multi-nationals to boutique enterprises, each operating in its own unique way.

The Nova Scotia Come to life Initiative looks at our positive attributes with the intent of building a brighter future for all Nova Scotians. It's all about telling Nova Scotia's story in a clear consistent way so the world understands what we have to offer.

Over the past three years, Nova Scotia Come to life has:

• Developed business-focused ad campaigns in key markets like Calgary, Toronto and Boston
• Established sounding boards in Calgary, Ottawa, Toronto, Boston and Houston made up of people with connections to our province
• Published and promoted local success stories
• Recruited an active team of Come to life charter members from across the government and more than 300 strong from the private sector

For more information and Nova Scotia Come to life vignettes, check out the Nova Scotia Come to life website.