January 1992

Executive Summary

This report has examined the market potential of Nova Scotia-produced greenhouse, coloured peppers. Areas investigated include imports, production, exports, consumption trends and opinions of wholesalers, specialists and greenhouse operators.

Imports of coloured peppers into Canada far exceed production. Per capita consumption has also increased dramatically over the last two decades.

Wholesalers stated that demand was high for coloured peppers, and consumers are somewhat price insensitive when purchasing the peppers when high quality standards were maintained.

Opinions among specialists and greenhouse operators were divided when considering Nova Scotia production. Several specialists believe we have the technical ability to grow the peppers, but financial returns would not be adequate. Other specialists and growers are sceptical that we can grow a product of sufficient quality, even if returns were adequate.

This paper concludes that there is definite market potential for the production of greenhouse coloured peppers, although production on an economically viable basis is questionable.