December 1994

This study was prepared for Landscape Nova Scotia and the Nova Scotia Department
of Agriculture and Marketing.

Target Consulting Group Inc., in association with Morton Horticultural Associates, was contracted to research and analyze the market for ornamental nursery stock in Nova Scotia. The study involved researching nursery producers from Nova Scotia, producers from out-of-province servicing the Nova Scotia market, as well as wholesale buyers such as landscapers, garden centres, and chain stores.

This study identifies opportunities for local nursery producers to increase their share of the provincial market, estimates the percentage of imports, extrapolates the approximate size of the industry, as well as identifies opportunities for improved sales and marketing practices by nursery operations in Nova Scotia.

The products falling under the category of ornamentals for this study were:

Herbaceous Perennials
Roses
Deciduous Shrubs
Evergreens
Caliper Trees (Deciduous and Evergreen)