August 1992

Table of Contents

1.0 Introduction
1.1 Background
1.2 Methodology
1.3 Report Structure

2.0 Nova Scotia Industry Review
2.1 Nova Scotia Fruit/Berry Production
2.2 The Beverage Processing Sector in Nova Scotia

3.0 Beverage Market Overview
3.1 Consumer Trends
3.2 Non-Alcoholic Beverage Market Overview
3.3 Alcoholic Beverage Market Overview

4.0 Product/Market Opportunities Evaluation
4.1 Apple Products
4.2 Blueberry Products
4.3 Fruit Wines
4.4 Other Beverage Products

5.0 Preliminary Strategies
5.1 Apple Juice
5.2 Apple Cider
5.3 Fruit Wines
5.4 Other Considerations