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July 1996 (Cost: $20.00)
Introduction
The Nova Scotia Department of Agriculture and Marketing
retained KPMG Management Consulting and Atlantic Tourism
Consulting to conduct an analysis of the product-market
matching potential of agriculture-based tourism within
the Nova Scotia situation. The project had three aims:
To understand what is now happening at the local,
national and international level with agriculture-based
tourism.
To have recommendations to guide the Department
in fostering the development of agriculture-based
tourism initiatives in the future.
To have some measure of the potential economic impact
of agriculture-based tourism on the Nova Scotia economy.
The project combined in-depth secondary research
designed to establish what has been happening with
the development of agri-tourism around the world and
a series of five case studies of actual agri-tourism
experiences in Canada, the United States, Ireland,
and Australia.
Outline
This report consists of the following sections:
- A discussion of how to define agri-tourism.
- A review of the current situation of agri-tourism within Nova Scotia.
- Highlights of initiatives in several provinces within Canada.
- Highlights of important activities from around the world.
- Recommendations for Nova Scotia including a possible market positioning and development strategy.
- A discussion of the potential economic impact of agri-tourism on our communities.
Five case studies beginning with a successful farm vacation operation on P.E.I., and including Cranberry World in Plymouth, Massachusetts; the Apple Route in Ontario; agri-tourism in Ireland and Irish Farmhouse Holidays, Limerick, Ireland; and farm vacations and the Rural Tourism Strategy in Australia.
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